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Why Free Cannabis Learning?
A Las Vegas coach and consultant wants to reshape cannabis industry expectations by offering no-cost educational coaching and training. Nowadays, the standard way for providers to offer cannabis learning is to sell it to people. If you are someone who wants access to educational and coaching materials and resources, you have to pay for it in advance.
Woody Goulart and his company B Com LLC (which stands for Buzz Community) in 2020 announced a change to this standard business model. He has a doctoral degree in communications and employment experience as a full-time university professor. Then, Goulart spent 20 years in Washington, DC social advocacy and consulting before relocating to Las Vegas in 2012 to offer professional business coaching services through his company. Goulart’s efforts are focused directly upon boosting consumer savvy and dispensary employees’ sales and communication skills within the American cannabis sector.
He explains, “I feel many people can benefit from a culture change. Those who sell cannabis learning today typically charge people money before they can even get access to look at the educational and coaching materials. This puts the consumer at an immediate financial disadvantage. Anyone who seeks such educational coaching should have a way to determine whether what’s being sold to them will be of particular value before they spend their money on it. I decided to disrupt the accepted business model in the American cannabis sector by instead making introductory cannabis learning at no cost and easily available so they can then decide if they want to get further coaching and guidance. This is the equivalent of a no-cost ‘test drive’ of cannabis learning.”
Of course, paying for something versus getting it at no cost is completely separate from the value you may receive. But if you pay for cannabis learning and then discover the knowledge isn’t exactly what you can put to use in your life, you will discover you have wasted both your time and your money.
Goulart says, “We all know someone who has spent money on education and training but afterwards did not achieve the success they expected would follow. They ended up with no return on their investment. My alternative approach is to offer no-cost guidance and coaching to introduce people to essential new skills in buying, selling, and using cannabis. I unveil little-known strategies and tactics in today’s United States cannabis sector to empower and safeguard consumers against anyone who may attempt to exploit them. By that I simply mean we may have already felt the impact of cannabis exploiters when we walk into a dispensary and feel the very clear imbalance of power against us created by confusing jargon, plant science abbreviations, and frequently conflicting claims of medical outcomes.”
The free cannabis learning offered on this page starts with a 25-minute online video hosted by Goulart. This free video provides a strong start towards the highest level of individual consumer savviness and skills.
Goulart also offers optional follow-up at reasonable prices delivering cannabis coaching, mentoring, and one-to-one training for those who want deeper skill levels that are not available free. His approach integrates best practices currently in place within much older lines of business that the emerging cannabis sector has yet to adopt. His alternative cannabis learning is intended to save consumers hundreds of dollars compared to using far more expensive options such as continuing education programs at academic institutions or commercial cannabis education sold online and at in-person sessions.